Margaret Avancena / DESIGNER

EXPERIENCE

Designer

proGroupX / September 2019 - Present

• Generate the company’s entire branding, design system, and marketing materials

• Design sites for new and existing industry verticals within the company

• Collaborate cross-functionally with product managers and remote developers to deliver quality website user interfaces

• Incorporate AMP-powered emails to modernize and improve existing templates

• Manage logo development process with vendor by providing feedback and facilitating design reviews

• Compose instructional materials on internal design tools and outsourced email development process

• Draft and implement the user interface and experience of an internal tool

• Streamline a crucial internal email process by creating mockups and prototypes

• Troubleshoot and resolve front end bugs in a fast-paced development environment

• Develop and maintain responsive email templates for the entire product portfolio of over 30 brands

Designer

Restoration Media / December 2018 - September 2019

• Built a component based boilerplate for email templates, increasing consistency and efficiency by generating responsive emails used in various brands

• Maintained in-house brand websites and email templates

• Redesigned a site that increased click through rate by 6% and revenue per mille by 50%

• Created animated and static ads that increased impressions and engaged users

• Coordinated with remote backend developers to build base template and streamline legacy and future brand generation to match varying design needs

• Analyzed competitors’ UI / UX web and email that was used as basis for site redesigns

• Utilized HTML and CSS to develop websites and responsive email templates

Front End Design Intern

Restoration Media / June 2018 - December 2019

• Designed an animated version of the company logo for email signatures

• Conceptualized logos, mockups and screen designs for 4 brands

• Developed front-end websites for several in-house brands

• Applied HTML and CSS to create responsive email and updated legacy templates.

Product Development Intern

DIWA Learning Systems (Philippines) / September 2016 - December 2016

• Created e-learning materials for various grade levels and subjects with PowerPoint while implementing interactivity and company style guide

• Assisted in designing of a web-based learning management system